The one incredibly important thing most social media gurus don’t do – resize their content for social media platforms.
The beauty of some platforms is exactly in the medium they offer. Take Instagram as an example. They created an entire square photo movement, and now, iPhones offer square photo frames when taking photos using your iPhone Camera. Before them, it was Facebook who experimented with custom fit cover images on top of profiles as a unique touch. The latest players are horizontal content such as: Instagram Stories, IGTV, and TikTok.
Content formats are constantly changing and the variety is only growing, and creating content that looks native to the platform makes it easier to stand out. The real deal breaker though– who really has the time to create 5 similar types of content just to blend into a specific platform’s format? Not many people.
That is why resizing content is so underrated.
Resizing content saves you time
Resizing your content for social media platforms can save you a lot of time. Instead of creating separate Stories for Instagram, or Facebook, you could upload your video instantly.
With tools like Subly Pro, you are ensuring that you are maximising your video engagement by not only creating content that looks native to your social media platform, but by creating accessible content with subtitles for everybody to watch (even the 65% watching with sound off!)
Resizing content saves you budget
Resizing your content for social media can also save you money– whether you used to spend money on a freelance editor, or expensive editing software or are manually creating content for every platform. Resizing automatically as you edit, requires less budget, so more to spend on creating more content for your audience!
Simple editing software, like Subly Pro, costs only $10 per month which is way less than hiring a freelance editor, and is a fraction of the cost of editing software.
Resizing content helps you reach new audiences
You may be reading this and thinking, who are these people creating extra content to be present across multiple social media platforms? Don’t worry, you don’t have to be doing that!
The benefit of resizing your videos for social media platforms is that you do not have to create extra content for every social media platform– you can just do it in one go, and still reap all of the benefits as the folks who are spending extra time and budget on content creation!
By resizing your content and expanding into more social media platforms, and mediums, such as Stories on Facebook or IGTV on Instagram, you are reaching out to more eager eyes ready to learn about your brand! It’s a great way to experiment with your target audience, and expand your reach into unexplored territories without spending a dime!
Resizing content improves your workflow
The beauty of resizing content using easy video editing tools, like Subly Pro, is that you can automate and speed up some of the more time-consuming aspects of preparing your videos for social media.
Instead of spending hours transcribing content, subtitles can be added automatically within minutes. Instead of searching for the right tool and researching ideal post dimensions for each platform, your videos can be resized as you export your video into a social post.
It’s incredibly easy, gives you back hours to your day!
Resizing content extends the lifespan on your posts
This is also a great way to extend the lifespan of your content across social media. If you are present on more than one platform, or if you use more than one medium within a platform, reusing content across mediums & platforms is a great way to stay engaged with your audience.
You can spend time working on other things, and keep growing on social media by always staying active.
There is no shame in reminding your audience about a video you posted last week!
If some, or all, of these struggles feel a little too relevant, or you’ve realised how much you could be saving everyday... you need to give Subly Pro a go! Are you ready to start subtiting & resizing your content? Try Subly Pro today.