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13 Vital Social Media Marketing Tools for Efficient Content Creators

We are so lucky that we live in times when social media marketing tools aren’t created only for those wizards proficient in Adobe products. Today, social media tools are becoming more accessible, with a flat learning curve, and packed with customisable templates to get you started. 

It’s easier than ever to kick off your social media strategy and put your YouTube video ideas to practice.

Coming up with a strategy for your social media campaigns, producing video content, and cross-posting it across multiple social media accounts sounds like a lot of work, but we have compiled a list of indispensable tools that will help you boost your social media performance with minimal effort.

Tools for Creation of Social Media Content

You can't really rate different categories of social media marketing tools in terms of their importance. Every step in your social media marketing campaigns has its own importance. But all of your social media efforts will fall flat if you don't have excellent content.

Here is some top-notch social media software that will help you produce the best content with the least effort, time and money.


If you create video content as part of your social media strategy, this open-source tool can help you do all your video editing. The learning curve is a bit steep, but it’s definitely worth it, because you’d be producing video content for social media platforms like a pro in no time.


Canva is an indispensable social media graphics tool that is head and shoulders above other tools that attempt to do the same thing. It is chock-full of beautiful and highly useful templates that can help you create posts that will knock your social media followers' socks off.

The best part? You need zero knowledge or even talent for graphic design to use it. We mean it. Zero. Zip. Zilch.

The only thing you need to be good at to use this gem of a social media marketing tool? Dragging and dropping.

Plus, Canva has a very usable free plan.


Subly is a game-changer if you produce video content for social media platforms. This easy-to-use tool generates accurate captions and subtitles in a whole range of formats that are compatible with all of the major social media platforms.

If you are trying to expand your reach, Subly can also translate your videos into a truly mind-boggling number of languages. You can also use it to create transcripts that you can repurpose to create more content or post on your website to make your content more SEO friendly.


What comes as a pleasant bonus is that you can also use Subly to edit your longer videos into shorter clips that you can post on different social channels as trailers, teasers and ads.

Social Media Management Tools

Sometimes managing all of the aspects of social media marketing can be overwhelming, so you should learn to work smart, not just hard. An all-in-one social media management platform can help you keep everything under control.

Sprout Social

Sprout Social is one of the most popular all-rounders for social media management. Its core strengths are an easy to use interface and a plethora of features. The jobs it can take off your hands include scheduling, analytics and engagement.

This program can tell you the best time to publish your social posts, collect data for a whole bunch of metrics, and help you keep track of engagements. It also has robust social listening capabilities that will help you get to the top and stay there.

This super useful tool has a free trial, and several pricing plans for the paid version.

Content Studio

Content Studio is a super handy tool that can simplify the entire process from inception of content ideas for social media posts to their posting on social media platforms. You can use it to create and schedule posts as well as to handle audience engagement once your posts are up.

Content studio is a favourite tool especially among newbie social media marketers due to its ease of use and versatility, but you can use it as an effective social media management tool even for very large teams.

Social media managers love that you can use this tool to assign tasks separately, through very smooth and streamlined approval and scheduling workflows.

Social Media Automation Tools

Wouldn't it be a dream to be able to automate all your marketing work on different social platforms? Well, have we got news for you! Check out these social automation tools that can do exactly that. Pro tip: if you transcribe your videos, you can turn that transcript into an entire batch of social media posts that you can schedule with these tools. Talking about repurposing and automating, right?

Social Pilot

Instead of researching for the best Facebook marketing tools, Twitter marketing tools and Instagram marketing tools, you can invest in just one tool for campaign management and automation on all of these platforms. This versatile tool works with all of the major platforms and does everything from scheduling and content management to social media listening.


SocialBee is any busy social media manager's BFF. This software has a ton of basic and advanced features that can automate your processes across multiple accounts and social media channels.

Can it help you create content? Check! Can you use it as a social media calendar? Check! Can you use it to track analytics? Check! It would take too long to list all of its features, so make sure to check it out.

Social Media Scheduling Tools

Figuring out the best time to post content can be a surprisingly complex task. And then remembering to actually post it at that time, especially on multiple platforms, is a chore.

Once again, we come bearing good news. This is a chore that you definitely can leave up to a reliable social media scheduling tool.


Buffer is the gold standard social media scheduling platform. It has an intuitive interface that allows you to queue up your content and post it on your preferred schedule. In other words, Buffer thinks, so that you don't have to. You can offload this tedious part of the job and use your brain cells for something more useful, like honing your social marketing strategy or playing Wordle.


The main selling point of Plann is that it will help you schedule posts on all the popular social media platforms all while looking extremely cool. This is some seriously pretty and easy to use software. Whoever designed it gets points for the looks, as well as for making everything drag and drop so that you don't have to rack your brain trying to figure out the more advanced features.

Content Curation Tools

The internet is a never-ending stream of data that can be difficult to navigate. If you want to gain insights that will help you reach your target audience, you should look into content curation tools.


ShareIt is a platform that can make it easy to find content in your niche. You want to know what relevant influencers are talking about? Or you've dried up and couldn't think of an idea for a new post if your life depended on it? ShareIt can brainstorm, search, curate, explore trends, and help you share content on the social media platform of your choice.

And you know what's especially cool about ShareIt? It doesn't cost a penny.


BuzzSumo makes being creative much easier than it normally is. It's a powerful tool that can boost engagement and help you use influencer marketing to its full potential.

Any social media manager will appreciate its help with creating the perfect influencer marketing campaigns. BuzzSumo is also very handy when it comes to monitoring trends, brand mentions, and comments.

Social Media Analytics and Listening Tools

Social media analytics tools are necessary so that you can tweak your social media marketing strategy.


Keyhole is the name to remember if you need a tool for social listening. It also stands out among other social media marketing tools for its impressive analytics capabilities and excellent social media reports.


With all of its advanced options, Brandwatch is one of the best social media monitoring tools around. In the fast-paced world of social platforms, it can be difficult to keep up and base your social strategy on timely data. Brandwatch lets you do exactly that.

With this tool, you have the help of AI and a zillion filters to obtain the most relevant information about audiences, trends, sentiments and metrics.

Using the right tools can help you streamline your social media marketing workflow. Working with the right tools will save you a ton of time and money, and you will still end up with a professional quality social media campaign. Don't hesitate to experiment until you find the tools that will help you grow your brand and make your life easier.

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