How do we make our content go further?
How do we give more to our audiences?
How does one piece of content become three pieces?
If these questions have been bouncing around your head, you’ve come to the right place.
Good engagement with your content depends on many different factors. Including the quality, the channels you use, your following, your audience and accessibility of your content.
The busy lives of creators mean that we may not have the time to create valuable and accessible content every day.
That’s why we need to repurpose the valuable content we do create, maximise it and give ourselves some space and time for other tasks too.
Here is a 3 step guide to automatically transcribe your video and audio content to get the most out of it through repurposing.
Before we begin...
It’s worth noting that the quality of audio plays a really big part in speeding up transcription. When recording, try to be in quiet, non-echo spaces, recording on a good quality microphone (good news: most smart phones have amazing quality microphones already)!
Whether you’re a multimedia content creator or dedicated to one medium, you can transcribe and repurpose whichever pieces of content you wish: audio and video!
Step 1: Upload and edit your video or audio file for transcription
Upload your content within your Subly editor, select your preferred transcription language and give it a minute to transcribe your video or audio file to text. You’ll also be able to translate and export one piece of content in multiple languages, too.
Once your video is ready, open it up for editing. Here you’ll have the option to play your content as you check your transcript to make any edits to the text, and timestamps and as well as, add styling.
Step 2: Export your transcription as a TXT file
This is the key part!
TXT files are a really great way to get the most out of your content. They come in handy when repurposing for blog posts, social posts, and longer-form written content. Plus, you get to save time by reusing your valuable content while reaching more of your audience!
Posting transcripts from videos and audio files also works well for your SEO rankings, as your content’s key points will be picked up by search results from the text.
A pro tip: If you’re transcribing your content only for the TXT file, in the donwload options you can choose to export your file without line breaks to save yourself time for re-formatting your text later on.
Step 3: Repurpose your transcript
What you should have is a transcribed video or audio file as text ready to go out into the world as either a blog post, social post, email, or anything you can think of that requires text!
Producing transcripts really is that easy and quick and does not have to take up hours of your day– a mistake many content creators make when they first start.
Why would you not make your video or audio into text? Why would you not want to save hours of your day? Keep putting out quality content frequently without putting too much pressure on yourself to think of something new each time!
Bonus: Another idea for getting more out of your content is repurposing it for different social media platforms through resizing, or generating translated versions of your content to reach wider audiences!