We’re delighted to have both Rob and Paul on board, we’ll be leveraging their industry knowledge to help expand the business into new territories in the coming months. We’ve seen a surge in users on our platform and we’re working to expand our features to support our growing user base. Both will be vital to how we continue to grow as a business, helping enterprises, agencies and individuals to improve content workflows.
Paul joins us with a strong international media and ad tech background having headed up media for Xbox, as well as agency leadership roles at Havas in Dubai and Mindshare in China. Rob moved to Australia nine years ago with Adshel, after a decade in London with Clear Channel. He was most recently CEO of Australian Radio Network, before leaving last February and now consulting in the UK.
Rob Atkinson, Advisor at Subly said: “The chance to be part of such a transformational idea was too good to pass up. The team has seen a sharp increase in activity with so many people in lockdown, which we could not have predicted. It has given us a great insight into the key and extended uses of the platform, with the team busy working on future features launching soon."
Launched in early 2020, Subly automates the subtitling, transcription and translation of content for individuals, brands, agencies and influencers. We recognised the opportunity to save time, reduce costs and increase content engagement for those in marketing and creating content. We have teams in the UK and Australia, and have seen our users double since the end of February. Both Paul and Rob join with a wealth of experience to help fuel further expansion.
With over half the world in lockdown, more people staying at home and businesses forced to communicate digitally, Subly users have quickly changed and expanded. These include families in different parts of the house needing to listen without sound, teachers communicating with students through distance learning, NHS and government announcements and businesses and individuals across all sectors reaching audiences from a distance.
Paul Evans, Advisor at Subly said: "Subly is an incredibly exciting start-up, with a young, passionate founding team and a clear challenger brand proposition that we all feel has enormous potential to define and lead the content transcription and translation market in its broadest definition. Subly is a great combination of people and tech, and I'm looking forward to supporting both parts through its next phases of growth."
We’re helping to democratise access to content, information and learning. The transition to a virtual workplace has emphasised the need for accessible communication. We will continue to provide automatic subtitling for free to content creators, look out for further features due to be launched in the coming months to further enhance your video transcription, translation, editing and workflows.
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