3 Reasons To Optimise Your Video Marketing To Reach Your Audience 

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Excellent video marketing is all around us.

It's true! So true that 'Look it up on YouTube' has become a commonplace synonym for 'I don't know.' 

just google it last week tonight with john oliver gif
Image of Last Week Tonight with John Oliver

In today's world, we can learn about new products and new skills in seconds thanks to video marketing teams globally. We can browse the internet knowing that our favourite brand will have a good tutorial video ready for us to watch when we need it.

This confidence we have in always finding a video to solve our problems demonstrates the power of video marketing. 

But what if your customers can't find the answers to their questions with a simple YouTube search? Are you losing customers because your video marketing isn't appearing at the top of the search results when they need you most?

Be the thought leader in your niche with video marketing

If your video marketing isn't the top search result for your customer...who is taking that spot up instead of you?

How are your customers finding the solutions to their questions?

Creating video marketing content is an essential element of your business' marketing strategy because video marketing is one of the top ways to educate customers about your brand or a topic. 

In fact, 69% of customers choose to learn about a product or service through video marketing, and 87% of people agreed that video marketing produces a positive return on investment.

data visaulisation of 87% of people in 2021 agreed on positive roi of video marketing
Source: Wyzowl visualisation of State of Video Marketing Survey 2021 data

This is how top brands build relationships with their customers. They help them learn more about their favourite topics through excellent video marketing, and it helps them become thought leaders in their niche. 

Becoming a thought leader in your niche sets you apart from the competition because you establish a trusting connection with your users– especially if your video marketing content is genuinely helpful.

Diversify the video marketing content you offer your audience

You may be thinking, well, 'we create great branded graphic designs and GIFs for our audience to learn from us,' so why do we need video marketing, too?

Jim Makos vlogging on his camera
Jim Makos on Flickr more time with his audience through vlogging.

While graphic designs convey your branding extremely well, video marketing creates the opportunity to capture your audience's attention for longer and tell them more in that time. 

Video marketing can still be as branded as graphic designs while giving your message more time to sink in and can be much more engaging for the viewer. 

When you add headlines, logos, brands, colours and fonts, you're making your video marketing content more engaging and giving your viewers a reason to stick around to find out more.

gif of edit, delete, add subtitles, add brand colours and logos with subly pro
Walkthrough of Subly Pro for styling, branding and subtitling.

Plus, adding subtitles helps you beat the scroll for the increasing number of users viewing video with their sound off. 

Get the most out of your video marketing content through SEO

We all know that Google is the top search engine with over 70% market share. But what about the others? Appearing first on search engines like YouTube and Facebook with your video marketing can boost your overall digital presence, too. 

Hundreds of hundreds of hours of video are uploaded to YouTube every minute, and hundreds of YouTube links are shared on Facebook daily.

man at conference with presentation
Source: Tubefilter event

These are excellent opportunities to maximise the impact of your video marketing content by becoming more searchable across the web. In 2021, 80% of traffic consists of videos, so optimising the content you're already making for the most popular search engines ensures you don't miss out on the hundreds of viewers searching YouTube for answers. 

youtube search bar
Photo by Christian Wiediger on Unsplash

What exactly does optimising your video marketing for SEO on YouTube mean?

Everything from your title, description, meta tags, and thumbnail can boost your video content's reach. You can also include transcribed text in your descriptions to rank for more relevant keywords. 

Build a loyal online community with video marketing

Over the past 5 years, the social media industry has optimised the demand for more video and made it apparent that video marketing is an effective way to reach more audiences.

- This year alone, TikTok has boomed with short videos. 

tonight show tiktok dance challenge

- Instagram is focusing on Stories, Reels, and IGTV. 

holding phone watching live video on instagram
Photo by Nathan Dumlao on Unsplash

- Facebook is thriving on Live video, and YouTube just launched Shorts. 

youtube shorts homepage screenshot
Authors screenshot of YouTube Shorts homepage

So, not including video marketing in your strategy is denying the reality of today's market.

Your audience wants to see you in action– literally. 

So how do you take advantage of the best time in the history of the internet to make yourself stand out with video marketing? 

1. Create a series that your audience will love.

2. Join podcasts and repurpose the content. 

3. Run Live events on your social media.

Today, there are hundreds of ways to break the digital barrier between you and your customers to build a loyal community of supporters.

Video marketing happens to be one of the most effective ways to do that. 

the rock gonna be great lets do this gif

So what do you do now?

You start by optimising your video! 

1. Add and style subtitles to your videos for increased engagement. It really does stop the scroll.

2. Add branding and logos to stand out.  

3. Repurpose your video marketing materials for more platforms, and don't be afraid to explore new platforms, too!

Making video marketing part of your strategy is a must in the digital world. It's a way to put a face to your brand and engage with your customers. 

When you share your insights, creativity, and personality through video marketing, your viewers quickly become your supporters, and later, your customers. 

You communicate value from your first interaction with them and shine through your benefits while showcasing your product and services through great video marketing.

There are many tools you can use to optimise your next video for global success.

If you're ready to start getting more out of your video marketing through subtitling, transcribing, styling and branding your content, you can try Subly today.

Click the image below to get started!

Ana Kozlova
Marketing Executive

Ana creates content across all channels to help you learn about transcription and translation.

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